As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models…

Traditionally, design sprints involve developers, designers, product managers, and other stakeholders coming together over the course of 5 days with the purpose of prototyping…

In part one we introduced the Designing for Customer Intentions concept, in part two we dive into the method illustrated by a real-world example…

When you think of eye tracking you probably envision a clunky piece of hardware and the need to spend hours in a research lab…

In the early days of design, website navigation was organized per department or line of business. We need to design more human-centered navigations, aimed…

Are you redesigning a data table for enterprise software? Suddenly you’re feeling overwhelmed. Possibly you’re looking at it wondering where to begin. Your designer…

For now, many of us are still working from home, but there are few things at the office that are more annoying than searching…

Mental models are a bit like windows in a house. If you look outside from one window, your view is different from another. As product…

Back in the early days of the Web, a lot of UI decisions were made on the fly, often having completely different sources of…

The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two…