When I was working for one of the BFSI client, I had to prepare a case study of the complete UX research process that was carried out. I… Continue reading…

NLP is a field of AI that focuses on enabling machines to understand and interpret human language. Some large language NLP tools you might… Continue reading on Medium »

How to Use User Stories to Build Better Products Continue reading on Bootcamp »

As I strolled through the street on a warm afternoon, my anticipation grew for the UX ethnography my team and I were about to undertake… Continue reading on Medium »

A few days ago, I thought to myself in not-so-eloquent terms: “Gathering and sharing evidence is not easy, but is the main task of a… Continue reading on Medium »

Want to create digital products that truly resonate with your users? At Perpetual, we know that UX research is the key. Continue reading on Perpetual »

As a humble designer, I’ve had my fair share of redesigning legacy products. But none have been quite as challenging, or as entertaining… Continue reading on Medium »

To research or not to research, that is the question. Understanding of the value of research is a path, not a given. Continue reading on Bootcamp »

About Deloitte Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and… Continue reading on Medium »

What about that time you went to Guardian and the medicine you need was out of stock? Continue reading on Medium »