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Are you digging yourself deeper into your own beliefs? Discover the powerful psychological force of the Backfire Effect. Continue reading on Medium »

This is a simplified text based on my experience building digital products while working with startups. Continue reading on Medium »

A guide for common user experience research process Continue reading on Medium »

Urban Company is Asia’s largest online home services platform. Its services range from beauty treatments to home cleaning to appliance… Continue reading on Medium »

Inclusive design often involves considering the needs of a variety of different personas, or fictional characters that represent different… Continue reading on Medium »

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are… Continue reading on Medium »

What Is a Service Blueprint? Continue reading on Medium »

Perception is the “extraction, selection, organization, and interpretation of sensory information in order to recognize and understand the… Continue reading on Medium »