I don’t mind feeling like an idiot. Continue reading on Medium »

As the first project from our UX/UI bootcamp at Ironhack São Paulo, we formed trios and were assigned to develop an app that would make it… Continue reading on Medium…

Outlining the considerations and deliverables to be included in research plans. Continue reading on Medium »

Today, users expect everything to be personalized. Everyone is busy and wants services that are fast, easy, and tailored to their needs. Continue reading on Medium »

Migração de uma plataforma web para um aplicativo Continue reading on Medium »

After doing several years of UI design, I finally came to a conclusion. I haven’t really been doing User Research, well I did some but it… Continue reading on Bootcamp…

How to create a sustainable and continuous research mindset thanks to the experimental continuous UX Research Framework Continue reading on Bootcamp »

As a product researcher, it’s crucial to remember that while user feedback is essential, users are not designers, and it’s not their job… Continue reading on Medium »

Before transitioning to UX research, I did market and web research for over three years. The skills I developed during this time have been… Continue reading on Medium »