This is the third and final article in the series on journey mapping during the “new normal”. This final article in the series will…
Latest posts - Page 2
data
Every Machine Learning Team Needs a UX Researcher
It’s doubtful that anyone would set out to build ML models that don’t meet their users’ needs, are biased, or inaccurate. Instead, teams likely…
evaluation
A UX Perspective on the PlayStation Store
The latest version of the PlayStation store was released last year, but thus far reviews have been very mixed. Some users have become so…
careers
What will UX be like in 2021?
As we close out 2020, let's reflect on the past year and look ahead to what’s likely in store for the UX industry next…
future
Let’s Talk About More Than the Weather
Imagine all of the things we could do with voice technology outside of setting a timer and asking about the weather. It’s foreseeable that…
Business Strategy
Designing for the New Reality: Getting Rid of Pre-COVID Assumptions
Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every…
Business Strategy
Uncharted Waters: Why It’s Important to Design for Newcomers
As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models…
brainstorming
Cut Your Design Sprint Time in Half
Traditionally, design sprints involve developers, designers, product managers, and other stakeholders coming together over the course of 5 days with the purpose of prototyping…
customer intent
Part 2: Real-World Example of Designing for Customer Intentions
In part one we introduced the Designing for Customer Intentions concept, in part two we dive into the method illustrated by a real-world example…
AI
A Look into Predictive Eye Tracking Tools
When you think of eye tracking you probably envision a clunky piece of hardware and the need to spend hours in a research lab…