HXD is a two-day event hosted by Mad*Pow’s Center for Health Experience Design that attracts more than 500 health visionaries -- people from health, design, technology, business, and government –…
Business Strategy
Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the…
Journey Mapping in the New Normal: Part 3
This is the third and final article in the series on journey mapping during the “new normal”. This final article in the series will focus on the application of the…
Designing for the New Reality: Getting Rid of Pre-COVID Assumptions
Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every day for socialization, entertainment, work, and…
Business Strategy
Uncharted Waters: Why It’s Important to Design for Newcomers
As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models formed by…