We’ve all been there, right? We research, design, test and launch for our “ideal” customer — the customer that sits perfectly in the… Continue reading on Medium »

User research is a vital component of design, as it helps designers understand the needs and wants of their target audience. By conducting… Continue reading on Medium »

How would you manage day-to-day if you didn’t have access to a mobile phone or to the internet at all? How many mobile applications do you… Continue reading on Medium…

When you hear the term “Product”, what is the first thing that comes to your mind? Is it a physical product that you can touch and feel… Continue reading on…

Consolidated notes for the ‘Start the UX Design Process: Empathize, Define, and Ideate’ course offered by Google on Coursera as part of… Continue reading on Bootcamp »

This is a reflection piece on Empathy, which I was asked to complete as part of a lesson of a UX Design Bootcamp that I’m currently… Continue reading on Medium…

Over the last few years, mobile app consumption has skyrocketed like never before, especially amongst the new-age consumers- Generation Z… Continue reading on Medium »

Have you ever stopped to consider the meaning behind the colors surrounding us daily? Continue reading on Medium »

Benchmarking is a secondary research methodology that aims to investigate methods, designs, and processes that are already practiced by a… Continue reading on Medium »