In part one we introduced the Designing for Customer Intentions concept, in part two we dive into the method illustrated by a real-world example of putting it to use in…
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Designing for Customer Intentions: Part 1
In the early days of design, website navigation was organized per department or line of business. We need to design more human-centered navigations, aimed at creating organic conversations with users.…
Designing a Wayfinding Experience for an Office Environment
For now, many of us are still working from home, but there are few things at the office that are more annoying than searching for a specific person's cubicle, meeting…