Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the…
Typography
The Role of The Scientific Method & Intuition in UX
The scientific method is one of the more widely understood processes of obtaining evidence-based subject matter knowledge. It is a process of carefully and systematically collecting and evaluating empirical evidence to…
Journey Mapping in the New Normal: Part 3
This is the third and final article in the series on journey mapping during the “new normal”. This final article in the series will focus on the application of the…
Every Machine Learning Team Needs a UX Researcher
It’s doubtful that anyone would set out to build ML models that don’t meet their users’ needs, are biased, or inaccurate. Instead, teams likely find themselves here due to a…
Interaction Design
A UX Perspective on the PlayStation Store
The latest version of the PlayStation store was released last year, but thus far reviews have been very mixed. Some users have become so frustrated with…
What will UX be like in 2021?
As we close out 2020, let's reflect on the past year and look ahead to what’s likely in store for the UX industry next year. Despite a pandemic and other…
Let’s Talk About More Than the Weather
Imagine all of the things we could do with voice technology outside of setting a timer and asking about the weather. It’s foreseeable that voice technology is going to become…
Designing for the New Reality: Getting Rid of Pre-COVID Assumptions
Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every day for socialization, entertainment, work, and…
Uncharted Waters: Why It’s Important to Design for Newcomers
As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models formed by their own perceptions and…
Interaction Design
Cut Your Design Sprint Time in Half
Traditionally, design sprints involve developers, designers, product managers, and other stakeholders coming together over the course of 5 days with the purpose of prototyping ideas, gathering…