Introduction: Tesla, Inc. is a leading electric vehicle (EV) manufacturer that aims to revolutionize the automotive industry. Despite its… Continue reading on Medium »
UX Research
Finding a Home Away from Home: A UX Design Case Study on the Power of Personalisation for Airbnb
Introduction: AirBnB is a popular online platform that connects travelers with short-term rental properties. Despite its popularity, the… Continue reading on Medium »
Delivering More than Food: A UX Design Case Study on Boosting User Retention for Uber Eats
Introduction: Uber Eats is a popular online food delivery service that has become a household name for many users. Despite its popularity… Continue reading on Medium »
Bringing the Buzz Back: A UX Design Case Study on Improving User Retention for Morning Brew
Introduction: Morning Brew is a popular online newsletter that delivers daily news and insights to its subscribers. Despite its popularity… Continue reading on Medium »
Effective Notification Design: A UX Case Study on Communicating with Users without Being Spammy
Introduction: Notifications are an essential part of many mobile and web applications, allowing users to stay informed about important… Continue reading on Medium »
UX Design Case Study: Insurance Claim Fraud Management System
Background Continue reading on Medium »
User Experience Design: Why It Matters
Simple techniques and tips for creating a user-friendly website. Continue reading on Bootcamp »
There’s no UX without empathy
Since 1989, Intuit (maker of Quickbooks, Mint, and TurboTax) has run a “Follow me Home ‘’ program that involves questionnaires… Continue reading on Medium »
The Role of User Personas in UX Design
User Personas are fictional characters that represent the goals, motivations, and behaviors of a specific group of users. In UX design… Continue reading on Medium »
UX Research
Sentence Completion Survey Technique in User Research
What is SCT Continue reading on Medium »