Key performance indicators (KPIs) are metrics used to measure the performance of a product, service, or organization. These metrics are… Continue reading on Medium »
UX Research
System thinkers could save sinking product experience.
In a day human thinks more than 50,000 thoughts and many of them are repetitive or random. When it comes to creative thinking, it would go… Continue reading on UX…
Project # 1 City Mobility
On our first day at Iron Hack, we were given the ‘Wicked Problem’ of “How to make city mobility more efficient.” We focused on Miami-Dade… Continue reading on Medium »
Smoothing Out the Exit: A UX Design Case Study on the Psychology of Adobe Offboarding Experience
Introduction: Adobe’s Creative Cloud is a suite of digital media and design tools that are used by millions of creatives globally. Despite… Continue reading on Medium »
Keeping Users Engaged: A UX Design Case Study on Improving YouTube Retention
Introduction: YouTube is one of the largest video-sharing platforms globally, with over 2 billion monthly active users. The platform… Continue reading on Medium »
Maximizing User Conversion: A UX Design Case Study on Optimizing Trial Paywall Experience
Introduction: In the world of digital content, publishers are constantly seeking new ways to monetize their content while maintaining a… Continue reading on Medium »
Designing for Successful Onboarding: A UX Case Study on Using Psychological Frameworks to Improve…
Introduction: Onboarding is a crucial step in the user experience journey, as it sets the tone for a user’s interaction with a product or… Continue reading on Medium »
Decoding the User Mindset: A UX Design Case Study on the Psychology Behind Amazon Purchase…
Introduction: Amazon is known for its exceptional user experience, with a focus on providing a seamless and personalized experience for… Continue reading on Medium »
Measuring User Satisfaction: A UX Design Case Study on Net Promoter Surveys
Introduction Net Promoter Score (NPS) surveys have become a popular tool for measuring customer satisfaction and loyalty. In this case… Continue reading on Medium »
Influencing User Behaviour: A UX Design Case Study on The Psychology of Advertising
Introduction: Advertising has been a crucial part of the marketing and business world for decades. It is a way for companies to promote… Continue reading on Medium »