CJM analysis is used in tasks whose solution is hidden in the depths of the user’s path and is related to the motivation, loyalty, and… Continue reading on Markswebb »
UX Research
The difference between personas, proto personas and archetypes.
When designing a product or service, UX designers need to keep in mind who their target audience is. Understanding their users’ needs… Continue reading on Medium »
In Defense of Net Promoter Score
I have come across tutorials advising against using the Net Promoter Score (NPS). However, most arguments are rooted in the authors’… Continue reading on Bootcamp »
Case study : Foreign Students VS French Bureaucracy — immigration.
1. Overview Continue reading on Medium »
Creating with the User in Mind: Welcome to the ‘SkyFi’s ObservingUX’ Blog!
Welcome to my first SkyFi’s ObservingUX blog post! Continue reading on Medium »
UX Research for Small Business
Understanding the challenges of starting research as a small business Continue reading on Medium »
How to Land a UX Research Internship (Even If You Think You Are Not Qualified)
How I landed my UX Research Internship, with tips and tricks of how you could, too. Continue reading on Medium »
The Inner Workings Of A Successful Product Design
Product design is an intricate and complex process that requires a deep understanding of not just the technical and creative aspects, but… Continue reading on Medium »
Designer language — research
After reviewing the business’ goals at the end of last quarter, the Research team wants to identify if we have an opportunity to make… Continue reading on Medium »