The struggles of a UX Researcher trying to purchase a fancy new product & how it could have been smooth and customer-centric. Continue reading on R Before D »
UX Research
BeFriend: An app to combat loneliness and stress among international students in the UK

For my Dissertation for MSc, I designed an app for international students in the UK regarding their mental health after relocating to the… Continue reading on Bootcamp »
A Product Designer’s Crucial Role in the Development Process.

A product designer is a crucial component of the creation of any product, whether it be digital or real. They are crucial in developing… Continue reading on Medium »
Conducting usability testing with people with disabilities

If you’re testing your products with people without disabilities, why shouldn’t you test them with someone who’s blind, deaf or dyslexic… Continue reading on Medium »
The Importance of User Research in UX Design

User research is a crucial aspect of UX (user experience) design, as it helps designers understand the needs, goals, and behaviors of… Continue reading on Medium…
“Customer Journey Mapping in UX Design”

A customer journey map is a visual representation of the steps and interactions a customer has with a company or product, from start to… Continue reading on Medium »
One day on-site research

Factors influencing the decision-making process while booking an Auto rickshaw or Cab. Continue reading on Medium »
What is Benchmarking?

UX Benchmarking evaluates user experience by measuring specific metrics and comparing it to similar products in the market. This helps… Continue reading on Medium »
‘Juxtaposition’-what does this long word even mean?

Transform your UX designs with the art of Juxtaposition. Learn how to use color, space, size. WITH THIS SECRET WORD! Continue reading on Bootcamp »
Progressive Disclosure: slowly, but surely

Are you tired of cluttered interfaces that leave users feeling overwhelmed and frustrated? Discover the secret to creating intuitive… Continue reading on Bootcamp »