Email marketing is an essential part of any successful digital marketing strategy. It helps you connect with your customers and build… Continue reading on Medium »
UX Research
What I learned after 5 years being UX Researcher
This is the fifth year since I’m working as UX Researcher. Why do I feel like time is moving faster? 5 years ago, I remember I wrote… Continue reading on…
How does UX Writing helps you create a better UX
UX writing is the practice of creating words and language used in user interfaces (UI) to support clear and seamless interactions for… Continue reading on Medium »
7 Things I Learned in 7 Months — Newbie UX Researcher
Hi, my name is Elodie Edjang and I’m a design researcher. I have a background in documentary filmmaking and was previously freelancing as… Continue reading on Medium »
UX Research
UX/UI Redesign of Germany’s national railway company (DB)— Go Green!
Wouldn’t you want booking a train ticket to be a pleasant and rewarding experience? For my case study, I’ve redesigned DB’s website based… Continue reading on…
9 Tips to Help Survey Respondents Understand What You’re Asking (and Feel Understood by You)
This is part two of a series on cognitively accessible survey design. Continue reading on Medium »
Designing for Success: Integrating OKRs into Your UX Process
Have you ever heard of aligning goals and efforts across different hierarchical levels and business areas? Continue reading on UX Planet »
User Experience and ROI: a case for investment
User experience is one of the relevant new areas in big enterprises such as Facebook and Google, but now small companies are investing in… Continue reading on Medium »
Designing for the User: The Top 10 User Psychology Considerations
Understanding key factors in designing an exceptional User Experience Continue reading on Medium »
UX Research
Color Vision Impairment, The Spectrum of Color Blindness: Types and Characteristics
Color blindness is a condition that affects the way people see and perceive colors. According to the National Eye Institute (NEI), a… Continue reading on Medium…