If you think UX design is all about aesthetics, think again. This article delves into the complexity of the field, from research to… Continue reading on Medium »
UX Research
Two sides of a Medal, or How to strike research balance
To research or not to research, that is the question. Understanding of the value of research is a path, not a given. Continue reading on Bootcamp »
Analysis of Deloitte’s home page using usability heuristics
About Deloitte Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax, and… Continue reading on Medium »
How did you feel when you visited Watsons and the pharmacist wasn’t there?
What about that time you went to Guardian and the medicine you need was out of stock? Continue reading on Medium »
How did you feel when you visited Watsons and the pharmacist wasn’t there?
What about that time you went to Guardian and the medicine you need was out of stock? Continue reading on Medium »
Creating a human-centered AI experience
Exploring AI’s impact on UX design and examining principles for building user trust Continue reading on Wix UX »
Design Philosophy Statement
In this statement, I conveyed my current design process and tenets as a reflection of my learnings from four months of the Interaction… Continue reading on Medium »
Don’t f*ck your testing! 10 lessons from a first usability testing proccess
When I first started with usability testing, I faced many challenges. But, like most of us in our professional careers, we encounter these… Continue reading on Medium »
The difference between personas, proto personas and archetypes.
When designing a product or service, UX designers need to keep in mind who their target audience is. Understanding their users’ needs… Continue reading on Medium »
Here’s What Helped Me Re-Design an Information Visualization Driven Website
During my experience as a UX/UI designer at InfoCamere, an IT company that manages and stores great amounts of data and is at the… Continue reading on Medium »