NPS, ie. Net Promoter Score is a metric used to measure the customer’s experience of your product. Continue reading on Medium »
UX Research
A simple UX Design framework for competitor analysis.
Let’s start by asking “Why”. Why is it important to do a competitor analysis? Continue reading on Bootcamp »
Cashless Society: Convenience or Conundrum? A Comprehensive Look at the Pros and Cons
Ready to wave goodbye to your wallet and say hello to the cashless future? Read on to discover the pros and cons of ditching cash for good. Continue reading on…
Navigating the Intersection of Data Science and UX Design
Discovering my journey in Data Science & UX design: from graduation to professional degree and beyond. Continue reading on Medium »
How to expand your knowledge in a one-person UX team — Review of the Interaction Design Foundation
Does the following sound familiar? — You started your career as a UX Designer recently ? — You are the only UX Designer in the company ? Continue reading on Medium »
IMERSO — Como fomentar a literatura nacional entre os jovens e adolescentes
Como utilizamos o UX Design para estimular os jovens e adolescentes a lerem livros nacionais. Continue reading on Medium »
User Researchers and UXers shouldn’t empathise
We learn about the truth by discovering the truth, not imagining the truth. Continue reading on Medium »
How Being a Leading Expert on Playboy Magazine Prepared Me for UX Research
In 2011, I published ground-breaking research on the history of Playboy magazine. Last year, when I decided to transition into the tech… Continue reading on Medium »
UX Research
Improving Spotify’s Adding Multiple Songs to an Existing Playlist Experience- UX Case Study
The Casestudy about How a small tweak made in menu can help in improving the experience of Spotify’s Users. Continue reading on Medium »