Are you digging yourself deeper into your own beliefs? Discover the powerful psychological force of the Backfire Effect. Continue reading on Medium »
UX Research
Design digital products for startups!! — For Designers
This is a simplified text based on my experience building digital products while working with startups. Continue reading on Medium »
A Survey of User Experience Research
A guide for common user experience research process Continue reading on Medium »
UX Research
Heuristic evaluation case study: Urban Company App
Urban Company is Asia’s largest online home services platform. Its services range from beauty treatments to home cleaning to appliance… Continue reading on Medium »
Inclusive Design Persona
Inclusive design often involves considering the needs of a variety of different personas, or fictional characters that represent different… Continue reading on Medium »
Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research
Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are… Continue reading on Medium »
The role of visual perception in digital interface design
Perception is the “extraction, selection, organization, and interpretation of sensory information in order to recognize and understand the… Continue reading on Medium »
UX Research
Desafio UX: Melhorando os meios de comunicação entre alunos e professores no Ensino a Distância
Saiba como utilizei os princípios do Design de Experiência do Usuário (UX) para entender as dificuldades dos estudantes do Ensino… Continue reading on Medium »