A bias is a tendency, inclination or prejudice towards or against something or someone. It is quite natural to be biased, they are often… Continue reading on Medium »
UX Research
Build Goal Statements-Boss Your Way to Success
A goal statement is one or two sentences that describe a product and its benefits for the user. Continue reading on Medium »
My learnings as a beginner UX Researcher.
Who is a user experience researcher? They may be a blend of a content writer, a brand identity designer, a psychologist, a problem solver… Continue reading on Medium »
Part 2: Measuring UX in an Enterprise context using the HEART Framework
Exploring engagement metrics such as average session duration and daily active users, and digging into why response rates matter. Continue reading on Medium »
Tips for Mastering Remote User Interviews
Conducting user interviews remotely can be a challenge, but with the right tools and strategies, you can ensure that your sessions are… Continue reading on Medium »
UX Design principles
User Experience (UX) design is essential for creating websites, apps, and other digital products that are easy to use and understand. In… Continue reading on Medium »
The Great Button Debate: OK Button Placement in User Interfaces
OK Button Placement in User Interfaces: Language, Conventions, and Usability Considerations… Continue reading on Medium »
“How A/B Testing Improved Our Website’s Conversion Rate”
My own experience with A/B Testing Continue reading on Medium »
IRCTC Redesign | UI & UX case study
This project aims to address the major problems that users face while using the IRCTC app by developing user-centered solutions that… Continue reading on Medium »
Revamping the combo flow of Furlenco app with the aim to Improve AOV and boosting conversion rates
“Are you tired of the hassle of moving furniture every time you move to a new place? Do you wish there was an easier and more affordable… Continue reading on…