It’s a relationship world out there. We all know it, yet we treat our relationship with customers – or potential customers – as transactional in user research. As a researcher…
UX Research
Newbie Heuristic Evaluation Mistakes To Avoid
Heuristic evaluation (HE) is one of those design activities that has rightfully claimed its place on the UX Olympus. Any time there’s a need to evaluate a piece of design…
What Rage Clicks Can Tell Us About User Experience
Find out why users may be rage clicking on your website, what you can learn from them and how we turned rage clicks into actions for a UX redesign.
The Role of The Scientific Method & Intuition in UX
The scientific method is one of the more widely understood processes of obtaining evidence-based subject matter knowledge. It is a process of carefully and systematically collecting and evaluating empirical evidence to…
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Every Machine Learning Team Needs a UX Researcher
It’s doubtful that anyone would set out to build ML models that don’t meet their users’ needs, are biased, or inaccurate. Instead, teams likely find themselves…
A UX Perspective on the PlayStation Store
The latest version of the PlayStation store was released last year, but thus far reviews have been very mixed. Some users have become so frustrated with the new UI that…
What will UX be like in 2021?
As we close out 2020, let's reflect on the past year and look ahead to what’s likely in store for the UX industry next year. Despite a pandemic and other…
A Look into Predictive Eye Tracking Tools
When you think of eye tracking you probably envision a clunky piece of hardware and the need to spend hours in a research lab with participants. Predictive eye tracking is…
Quarantine UX: The “New Normal”
The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in…
UX Researchers Can Become Leaders in a Designer’s World
While UX has seen an increase in the level of leadership over the years, those taking the reins of the teams have largely come up the ranks from visual or…