The design principles are interchangeable. The guidelines are always the same. Is this assumption right? How much of a common ground is… Continue reading on Medium »
UX Research
Day 5 of the UX Writing Challenge
When error messages are displayed, they can provoke the release of cortisol, a widely recognized biomarker of psychological stress, in… Continue reading on Bootcamp »
About AI and the design thinking process in UX design
Artificial Intelligence is here to stay. Can it influence the design thinking process and should we as UX Designers be worried? Or maybe… Continue reading on Medium »
Re-thinking product detail page -Purina Study case
What is wrong with existing product detail page (PDP)? Continue reading on Medium »
UX Research
What is UX and should you really care about it?
Have you ever visited a website that wasn’t user-friendly or was hard to navigate? Well, then you know the importance of UX (User… Continue reading on…
Humans Are Not Quarks: Why You Shouldn’t Worry About the Observer Effect in UX Research
A CEO once told me, after I explained the need for research on a group of advertisers, “If Ford had asked them what they wanted, they… Continue reading on Medium…
Did you know that UX design has a Secret issue?
Within the realm of user experience design, there exists an unusual phenomenon. Continue reading on Medium »
Microcopy and UX writing are essential elements of a well-designed user interface.
Microcopy is the small bits of text that help users navigate through a website or application. It includes everything from button labels… Continue reading on Medium »
Difficulty in navigating and locating seats in the dark in a movie theater.
Abstract Continue reading on Medium »
Share The Day
Fundada por 2 amigas de la infancia, Share The Day es una empresa conformada por cuatro colaboradores que se dedican al diseño de… Continue reading on Medium »