As a seasoned UX designer, I’ve come across countless online portfolios that follow the same cookie-cutter process: Empathize, Persona… Continue reading on Medium »
UX Research
My UX Design Journey: A Five-Year Retrospective
Looking back on the past five years of my career, I find it hard to believe how much I’ve accomplished. My journey started in 2019, and… Continue reading on Bootcamp…
Breaking the Mold — New way for Better investment
A UX Case Study on Personalized Investment Recommendations and their Impacts on Groww App Continue reading on Medium »
Typography Essentials: A Beginner’s Guide to Weights, Widths, and Optical Sizes
Have you ever struggled to find the perfect typeface for your design project, feeling overwhelmed by the countless options? Continue reading on Medium »
Improving the engagement and conversion rate in the feed section for the MamaEarth app
A detailed UX case study about the journey of an evaluative project completed in 48 hours. Continue reading on Medium »
How to prioritize UX research findings when everything feels important
UX research is integral to building products and services that users love. It allows you to understand and dive deep into your users’… Continue reading on Bootcamp »
Ways to develop UX Design Philosphy
Designing products that appeal to customers requires careful consideration of their wants and needs, which is where user experience (UX)… Continue reading on Medium »
Learning User Experience Design through film making (Ft: SS. Rajamouli)
Cinema has been one of my main source of entertainment even when I was 3 years old. My parents tell me of those days when I keep… Continue reading on…